Podcast 63: Surlender Pendress of Love Writing Co on pivoting her business
Surlender Pendress is MD of the Love Writing Co, a business providing resources for children learning to write. She had to pivot her business rapidly to survive as a result of the Coronavirus lockdown. I’m inspired by her great messages for both small businesses wanting to explore how they stay in business but also for employees who want to re-ignite their passion for the business they work for.
Surlender’s passion for what she does is infectious and goes a long way to making sure she will be successful in future. Her messages around resilience, determination, perseverance are a reminder to everyone that things are always uncertain and we need to re-frame how we see failure.
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