Press Page

Jude Jennison, Leaders by Nature


Jude Jennison, Leadership and team development expert

Jude works with senior leadership teams to develop non-verbal communication skills to lead through disruptive change.

She works with a herd of horses who reveal your default and unconcsious patterns of leadership behaviour.

Jude can speak on the following topics:

  • Leading through uncertainty and disruptive change
  • The intersection between technology and leadership and how to be more human
  • The leadership skills needed to recover from the pandemic
  • Team development and work relationships
  • Wellbeing as a leadership issue

I have been featured by the press in a variety of formats. Here are some of the articles and appearances

Chamber of Commerce article

Academy of Executive Coaching: In Conversation with Jude Jennison

“There is a real need to understand that resilience is not a bottomless pit and that if you can’t cope, it’s not a lack of resilience! Change and uncertainty affect everyone in different ways and leaders need to explore how they lead change in a way that enables the employees in the organisation to thrive. Stress levels, burnout and fear are close to the surface so more compassion, more understanding and more collaboration are needed to work together to move business forward.”

Raconteur: Company Culture

Although the courses couldn’t run during much of the lockdowns, bookings are now busier than ever. “Teams have been working remotely for so long and some have never met each other,” Jennison explains. “Where people don’t have those levels of trust, respect and understanding there’s no substitute for that face-to-face contact.”



The Times: Jude on the Kickstart program where young jobseekers are matched with small businesses. – July 2021

“My hope is that over the next six months I can grow the person and in parallel grow my business so he can then become full-time. The commitment I’ve made to him is that if at the end of the six months I can’t give him a job I’ll help him find one in my network.”

HRD Article on What is the underlying energy of your team?

“Using your energy is one of the most effective leadership tools you can use, yet leaders are rarely trained in how to use it. Everyone in the team contributes to the energy, and you often feed off each other, often unconsciously. When you learn to use your energy consciously, you can use it to align a team and find a state of flow..”

Chamber of Commerce article

Named in Top 100 inspirational female entrepreneurs list, Jan 2021

“A Chamber member has been named as one of the UK’s most 100 inspirational female entrepreneurs in a new list published as part of Small Business Britain’s ‘f:Entrepreneur ‘#ialso100’ campaign.

Jude Jennison who founded Leaders by Nature in 2010 is being showcased alongside 100 female entrepreneurs from across the UK, as part of the campaign’s recognition of the multi-achievements of women who have proved critical to society during the Covid-19 pandemic..”

f: Entrepreneur #ialso Top 100 female entrepreneurs list announced, Jan 2021

“Jude Jennison was announced on the 2021 #ialso f:entrepreneur list. This list showcases role models to help and inspire all small businesses.”

HRD Article June 2020
Medium article May 2020

HRD article on holding polarities with clarity, Oct 2020

“Uncertainty leads to differences of opinion because we don’t have all the information when something has not been done before. We’ve never led through a global pandemic before, so everyone has a different view on how to handle it.

In the absence of hard data and with confusing information, we form opinions based on our values, beliefs, skills and experience, which are all different. Once someone forms an opinion, they look for information that backs up their position.”

Named one of the UK’s top business mentors that you need to succeed, July 2020

“Jude has one of the most unique corporate leadership methods in the U.K. With her gorgeous horses that she calls her ‘business colleagues’, Jude helps corporate executives to effectively lead their teams to success. Jude has so much passion for what she does and has a nature as beautiful, warm and powerful as her graceful colleagues.”

HR Director article on Vitality trumps resilience, June 2020

“Resilience training, however well-meaning, often creates the expectation that employees should dig deeper whilst simultaneously being put under more pressure. This is not sustainable or reasonable.

We need to start focusing on vitality.”

Medium interview on my book, May 2020

“You have a business that’s fundamentally experiential, working with teams with your horses to help them embody leadership: how have you been able to adapt that model in the current crisis?”

HR Director article on 8 Leadership skills in uncertainty, April 2020

Disruptive change creates uncertainty and we resist it because it is uncomfortable. Uncertainty generates a range of emotions, polarises opinions and can lead to relationships breaking down. It requires great skill and flexibility to lead through uncertainty.

Birmingham Chamber of Commerce, April 2020

The following skills are critical for leading a team through uncertainty but are the skills most often overlooked in the stress of disruptive change.

Birmingham Updates, April 2020

“The story of how one Warwickshire business pivoted from providing experiential learning with a herd of horses to an online masterclass is an inspiring example of how businesses are adapting at lightning speed to the challenge of the Covid-19 pandemic.”

Financial Management magazine, Feb 2019

Oliver Rowe, Senior editor, wrote:

“The work in Jennison’s Leadership With Horses course is about bringing out strengths and using them to overcome people’s vulnerabilities. There are also common themes: self-confidence, presence, clarity, teamwork, and alignment.”

CMI Professional Manager magazine, Oct 2018

Ann Kelly wrote:

“The stories of the relationships that develop are fascinating. If you only read one management book in the near future, let this one be it”

HR Director magazine, Jul 2018

Jim Kennedy reviewed my book Leading through uncertainty:

“It’s very convincing. Her style is straightforward, uncomplicated, gentle yet assertive. She generously shares her insights; … her book adds weight to the argument for a different approach to leadership development based on embodied experience.”

Bristol Post, Apr 2018

Chris Thurling, Chair of Bristol Media and Executive Chair of Armadillo CRM explained his experience of working with us:

“Traditional learning methods don’t always work.

There was no better way to re-examine and refresh my practices than in the company of these sentsitive and intuitive animals.”

Daily Telegraph, Mar 2018

From learning an instrument to training a horse, business owners share the exercises that have helped them to build a more cohesive team.

James Ray, CEO of Armadillo shared his experience

Radio 4, You and Yours, Jan 2017

I was interviewed on BBC Radio You and yours about running a small business and the challenges of Brexit, as well as a live recorded session with the interviewer working with the horses and explaining his experience

BBC2, Victoria Live, Nov 2016

I was interviewed on a panel of small business owneers on BBC2’s Victoria Derbyshire programme about the impact of the autumn budget statement on small businesses and the challenges of Brexit.

Awards and networks

Accreditations and qualifications