0800 170 1810

About Us

We help you make profound shifts in life and leadership

Jude Jennison is a thought leader, international speaker, author and Horse Assisted Educator with a 16 year senior leadership career in IBM, where she led UK, European and global teams.

She combines bold, visionary thinking with transparency, vulnerability and humility to create profound learning experiences that lead to sustainable behavioural change.

Jude helps senior leaders and executive teams develop the leadership skills that you can’t learn in Business School, such as trust, mutual respect, courage and compassion.

By working with horses, clients get fast results, direct feedback without judgment and the opportunity to repeat and recalibrate until they get the required results.

Challenging the status quo

Courage, compassion, agility, resilience, flexibility, trusted relationships

Business Experience

Jude leads by example in everything she does. Her extensive background in the business world provides her clients with a solid foundation for learning, where every thing they learn is mapped back to real life situations and practical applications.

Her experience as a former senior leader in IBM includes managing a budget of > $1 billion, implementing a European Skills Strategy for 28,000 employees, Communications Partner for the General Manager of Services and Outsourcing Service Manager for a range of clients in diverse business sectors.

A global citizen, a social commentator and an agent for change, Jude challenges her own status quo in service of her clients.  She has a passion for creating peace and believes that it starts with each of us finding our own inner peace so that we can live and work in harmony with others.

Jude shares real life leadership stories to encourage senior leaders and executives to lead more courageously and make a conscious difference in business and society.

Background to working with horses

Jude has a chequered history with horses and it is somewhat of a surprise to her that she now works with them.

In March 2011, Jude overcame her fear of horses and learned so much about her own personal styles of leadership that she trained extensively in this work, achieving a European accreditation by July 2011. In the first 5 minutes of working with horses, Jude reframed her fear to mutual respect when she realised that she was not meant to be frightened of horses but that she was meant to respect them.

In doing so, she asked herself the question: How do I stay in relationship with someone or something  (in this case a horse) who intimidates me?

She realised that the answer lay in holding respect for the other party and their opinions as well as respect for herself and her own opinions. This requires courage, trust, vulnerability and humility to stay open and flexible in relationships where there are differences of opinion. It continues to be a lifelong work in progress but as a result of this learning, Jude’s ability to be calm under pressure and particularly in conflict has grown exponentially.

In December 2011, Jude obtained her first horse and began workshops immediately. She now owns 5 horses and works with them in Warwickshire.

A pioneer of this work, Jude is highly regarded in her profession and speaks regularly about this work and her personal experiences, including at the EAHAE International conferences.

Qualifications and accreditation

Jude is a Certified Professional Co-active Coach through the Coaches Training Institute (CTI), graduate of the prestigious CTI Leadership programme, HorseDream Partner and qualified member of the EAHAE.

Jude is President of the South Warwickshire Association of Speakers Clubs.

Leaders by Nature and their associates abide by the ICF code of ethics for coaching and the EAHAE code of ethics for Horse Assisted Education.

Call Jude today on 0800 170 1810 to discuss how she can support your leadership and business


'Leading Through Uncertainty'

is published on 15th May.


Join me and the horses

at the book launch on May 24th.