I help you align your strategy through behavioural change
Jude Jennison helps executives and senior leadership teams achieve their strategic imperatives through team alignment, combining Leadership with Horses, team coaching, executive coaching and facilitation.
Working with horses increases openness and transparency, enabling teams to get to align more quickly through greater awareness of default patterns of behaviour and honest conversation.
Jude is a thought leader, international speaker, author and Horse Assisted Educator with a 16 year senior leadership career in IBM, where she led UK, European and global teams.
She combines bold, visionary thinking with transparency, vulnerability and humility to create profound learning experiences that lead to sustainable behavioural change.
Challenging the status quo
Courage, compassion, agility, resilience, flexibility, trusted relationships
Jude leads by example in everything she does. Her extensive background in the business world provides her clients with a solid foundation for learning, where every thing they learn is mapped back to real life situations and practical applications.
Her experience as a former senior leader in IBM includes managing a budget of > $1 billion, implementing a European Skills Strategy for 28,000 employees, Communications Partner for the General Manager of Services and Outsourcing Service Manager for a range of clients in diverse business sectors.
A global citizen and an agent for change, Jude challenges her own status quo in service of her clients. She has a passion for creating peace and believes that it starts with each of us finding our own inner peace so that we can live and work in harmony with others.
Jude shares real life leadership stories to encourage senior leaders and executives to lead more courageously and make a conscious difference in business and society.
Background to working with horses
Jude has a chequered history with horses and it is somewhat of a surprise to her that she now works with them.
In March 2011, Jude overcame her fear of horses and learned so much about her own personal styles of leadership that she trained extensively in this work, achieving a European accreditation by July 2011. In the first 5 minutes of working with horses, Jude reframed her fear to mutual respect when she realised that she was not meant to be frightened of horses but that she was meant to respect them.
In doing so, she asked herself the question: How do I stay in relationship with someone or something (in this case a horse) who intimidates me?
She realised that the answer lay in holding respect for the other party and their opinions as well as respect for herself and her own opinions. This requires courage, trust, vulnerability and humility to stay open and flexible in relationships where there are differences of opinion.
In December 2011, Jude obtained her first horse and began workshops immediately. She now owns 5 horses and works with them in Warwickshire.
A pioneer of this work, Jude is highly regarded in her profession and speaks regularly about this work and her personal experiences, including at international conferences.
Above all, Jude is an astute business woman who believes business can be a force for good in the world.
Qualifications and accreditation
Jude is a Certified Professional Co-active Coach through the Coaches Training Institute (CTI), graduate of the prestigious CTI Leadership programme, HorseDream Partner and qualified member of the EAHAE. She continually develops her skills and is currently studying with the HERD Institute.
Jude is President of the South Warwickshire Association of Speakers Clubs.
Leaders by Nature and their associates abide by the ICF code of ethics for coaching and the EAHAE code of ethics for Horse Assisted Education.